GIANTY – Corporate Website

Overview

GIANTY is a global technology partner specializing in software development, game production, and AI solutions. Headquartered in Japan with offices in Vietnam and the United States, the company supports international clients in building scalable digital products.

This project focused on redesigning the website to strengthen GIANTY’s position as a strategic partner by clarifying its service offerings, increasing brand credibility, and improving conversion from service discovery to client inquiry.

Problem

The existing experience lacked clarity in communicating GIANTY’s full capabilities, creating friction for potential clients during early evaluation and decision-making.

Fragmented service presentation made it difficult to understand the full solution offering

Limited storytelling around case studies and business impact

Information overload without clear hierarchy or guided navigation

Lack of trust signals for international clients evaluating an outsourcing partner

Conversion flow was not optimized from discovery to contact and collaboration

Solution

We redesigned the website into a conversion-driven platform that positions GIANTY as a trusted technology partner while helping users quickly understand services, evaluate capabilities, and start a conversation.

• Restructured information to clearly communicate end-to-end solutions
• Designed guided journeys from service discovery to case study exploration and contact
• Strengthened trust through case studies, client credibility, and global positioning
• Developed a scalable design system to ensure consistency across pages and touchpoints
• Streamlined the conversion flow to reduce friction and increase client inquiries

Key Pages

• Home – Clear positioning, key services, and entry points into core offerings
• Service Pages – Structured content for Game Development, Software Engineering, and AI Solutions
• Case Studies – Showcasing real projects, outcomes, and technical capabilities
• About Company – Building trust through global presence, experience, and team expertise
• Contact & Signup Flow – A streamlined process for client and partner acquisition

Design

Focused on delivering a clear, professional, and trustworthy experience that helps potential clients quickly understand services, evaluate capabilities, and act with confidence.

Implementation

The platform was implemented with WordPress CMS and Bootstrap 5, with a focus on scalability, maintainability, and performance. The system was designed to support dynamic content updates while ensuring a consistent, responsive experience across devices.

Backend

A custom WordPress theme was developed to fit the product structure and business needs. Custom Post Types such as Career, Product, Service, and Insights were defined, along with flexible taxonomies such as Location and Department to support structured content management and future expansion.

Frontend

The frontend was built with Bootstrap 5, using its mobile-first responsive grid and reusable UI components to ensure fast performance, consistency, and a smooth experience across screen sizes.

Launch & Results

The platform launched successfully with a focus on performance, scalability, and conversion. By combining design, content, and technology, the experience helps users move smoothly from service discovery to contact and collaboration.

Deployment & Optimization

The platform was deployed on WordPress CMS with a custom theme and Bootstrap 5, focusing on performance, scalability, and maintainability. The system enables efficient content management while delivering a fast, responsive experience, supported by continuous optimization to improve usability and drive higher conversion.

• Improved service discoverability, helping clients quickly understand solutions and capabilities
• Standardized page structure with reusable components for scalability and consistency
• Improved credibility through a clear, structured, and professional interface
• Optimized conversion flow with clear entry points for contact and collaboration

Reflection & Outcome

Helped internal teams efficiently manage services, case studies, and content through a scalable CMS structure. The redesigned experience increases clarity, builds trust, and drives stronger engagement at key stages of the customer journey.