SIHospital – Hospital Website
Aug 2025
SIHospital is the website for Saigon International Obstetrics and Gynecology Hospital, helping patients quickly explore services, doctors, and appointment booking options.
The experience focuses on trust, clarity, and mobile-first accessibility for expecting mothers and families.
My Contribution
- UI/UX design for the hospital website experience
- Information architecture for services and patient journeys
- Component-based layout design for reusable sections
- Design handoff and multi-device QA
Tools Used
- Figma
- Prototyping tools
- Bootstrap 5
- Design handoff documentation
Overview
SIHospital is one of the leading private maternity hospitals in Ho Chi Minh City, specializing in obstetrics, gynecology, infertility treatment, and newborn care. With more than 20 years of experience, the hospital pioneered the "hospital-hotel" model, combining medical excellence with a premium patient experience.
This project focused on redesigning the website to improve accessibility, trust, and conversion across key patient journeys, from information discovery to appointment booking.
Problem
The existing experience created several barriers for users, especially first-time mothers and families.
Key challenge: Simplify complex healthcare journeys into clear, guided, and trustworthy experiences.
Complex navigation across services such as maternity, IVF, and pediatrics
Lack of clear guidance for booking and treatment processes
Information overload without clear prioritization across services, pricing, and doctors
Limited trust signals despite strong medical expertise
Solution
A patient-centered website redesign focused on conversion:
- Simplified information architecture for core services such as maternity, IVF, and pediatrics
- Designed guided flows for booking, consultation, and service discovery
- Highlighted trust signals: doctors, facilities, experience, and certifications
- Built a mobile-first interface for fast and easy access
- Integrated content, services, and booking into one seamless journey
Key Pages
- Homepage – Clear entry points into core services and quick booking
- Service Pages – Structured content for maternity, IVF, and pediatrics
- Doctor Listing & Detail Pages – Building trust through expertise
- Booking Flow – A simplified appointment experience
- Health Knowledge Hub – Educational content for patients
Design
Focused on delivering a calm, trustworthy, and family-friendly experience:
Implementation
Built with WordPress CMS and Bootstrap 5, the implementation focused on a flexible, scalable structure with responsive, mobile-first components. This enabled efficient content management while delivering a fast, consistent, and user-friendly experience across devices.
Backend
We chose WordPress CMS for its easy-to-use admin dashboard and the flexibility of its plugin ecosystem. I built a custom WordPress theme from scratch with Custom Post Types such as Career, Product, Service, and Insight, along with Custom Taxonomies such as Location and Department for the Career section.
Frontend
The frontend was built with Bootstrap 5, using its mobile-first responsive grid and reusable UI components to ensure fast performance, consistency, and a smooth experience across screen sizes.
Launch & Results
The platform was launched successfully with a focus on performance, scalability, and a seamless patient experience. By combining design, content, and technology, the website creates a consistent journey from information discovery to appointment booking.
Deployment & Optimization
Deployed on WordPress CMS with a custom theme and optimized with Bootstrap 5, the website ensures fast load times, responsive performance, and easy content management for internal teams. Continuous optimization was applied to improve usability and conversion.
Clearer navigation helps patients find the right department faster
Consistent service pages built with reusable layout components
Improved trust through a clean, calm, and structured UI
Stronger conversion flow with clear booking and contact CTAs
Reflection & Outcome
The flexible CMS structure allows hospital teams to easily manage services, doctors, and health content. The redesigned experience improves accessibility, builds patient trust, and supports stronger engagement at key touchpoints.
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